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OUR EXPERIENCE IN INTERNATIONAL MARKET RESEARCH
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| Studies dealing with estimation of demand, technology trend, market dynamics, pricing, logistics & distribution, acceptance of Indian products, product quality standards, entry barriers, anti dumping policies, opportunity-threat matrix and market entry strategy including identification of agents are our greatest strength. |
We have assisted in identifying new overseas markets, analyzing the demand & technology trend, what makes the Indian products to be successful in the market, pricing and market entry strategy |
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As far as our experience in export potential studies goes, we have carried out consulting assignments in the field of fresh fruits & vegetables, transmission & distribution products, alternators, power generating sets, cold rolled steel, polyester staple fibre, oleoresins and benzoic acid, just to name a few.
For each assignment, the methodology varies because these are all customized research analyses. |
We have carried out export potential studies in the field of fresh fruits & vegetables, transmission & distribution products, alternators, power generating sets, cold rolled steel, polyester staple fibre, oleoresins and benzoic acid, stell round and flat products, just to name a few.
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For instance, to study the demand dynamics and market trends a cross section of end users, agents, middle men and influencers and channel partners needs to be analyzed. Along with the market dynamics it is also important to evaluate the socio-economic indicators and its impact on long term trade, entry barriers, anti dumping policies, commercial terms including taxation. The price sensitivity also is a part of this analysis. |
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Thereafter, the trend in consumer preferences towards a particular country and its reasons also corroborate in the overall analysis. The new opportunity areas shall be thoroughly investigated quantitatively and qualitatively so that our client has a complete picture as well as flavor of the opportunity - both existing and emerging.
For overseas market entry studies, we begin with detailed market research for the identified products. We evaluate current and potential demand and then identify the opportunities for our clients. At conclusion, the output of such studies comprehensively results in an incisive and failsafe Strategy Recommendation Document. |
| For the export potential studies, we have had the privilege of working with successful companies like
Murugappa Group, Newage Electricals, Elpro, Bombay Dyeing, Godrej and Wimco for developing the road map for them to enter into several overseas market. We have developed strategies for them to enter into several overseas markets, including Middle East, SAARC region, South East Asia, ASEAN, Australia, Africa and China. |
We have had the privilege of working with successful companies like Murugappa Group, Newage Electricals, Elpro, Bombay Dyeing, Godrej and Wimco. We also have the privilege for working on a regular basis with one of the most prestigious association like IEEMA (Indian Electrical and Electronics Manufacturers’ Association) for export potential studies in several overseas market for the benefit of their member companies. |
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Most companies are looking at overseas market for
harnessing the potential that exists for the Indian
products in the overseas market. Some examples of our assignments dealing with analysis in the recent past are:
- “The strategies for setting up steel service centers in ASEAN region”;
- “Opportunities for exporting or setting up manufacturing facilities in China for transmission
& distribution products”;
- “Market entry strategy in Europe for Oleoresins”
Similarly, we also assist overseas companies for their India market entry strategies. |
We have carried out export potential studies in the following countries: |
- Egypt
- China
- Germany
- Thailand
- Vietnam
- Philippines
- Maldives
- Australia
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- Middle East
- UK
- Spain
- Singapore
- Cambodia
- Indonesia
- Bangladesh
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- Korea
- Italy
- USA
- Turkey
- Malaysia
- Sri Lanka
- Burma
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