Experts predict that India shall continue on the growth path and shall register one of the highest rates of development globally between now and 2025.  This prophecy seems to be bearing out if one extrapolates the current economic trends.

In the natural course therefore, such a national growth path shall automatically create opportunities for every business enterprise in India, especially those that are sensitive and responsive to external change.  Organizations that are also dynamic and market driven, will quickly hitch their wagons to the marketplace so that external growth proportionately translates in to the growth of their own enterprise.

Planned growth is any day better than accidental growth.  In planned growth, the entire enterprise moves in tandem.  Every activity in an enterprise grows proportionally in response to the market, and resource utilization is optimized.  Rise in turnover reflects in profits not merely in size!

To achieve planned growth, successful enterprises have a mechanism to comprehensively engineer their marketing process.  This ensures balanced and sustained organizational evolution, which is seamless across the organization and that creates long lasting corporate value.

The marketing process of a business enterprise comprises its entire marketing value chain,

starting with the satisfied customer and ending with the sales team.  In between lies the organization’s internal and external marketing matrix.

Internal marketing initiatives include customer relationship management, product or service characteristics and reliability, its delivery mechanism, ability to adapt to changing customer needs, product and organizational branding and its perceived equity, customer sensitivity of the sales team and their response effectiveness.

Add to this matrix, the external factors – rate of growth of demand, opportunity gaps and new opportunities, competition, product or service delivery network, differentiation of “bottom of the pyramid” features from the rest of the market, maximizing returns from existing customers, enlarging the share of the pie from new customers, after-market support, price sensitivity, and robust and vibrant communication with external stake holders in the marketplace.

BDB brings decades of universally recognized, unparalleled expertise in designing customer centric marketing processes for our very valued clients.  BDB then works with clients to implement these processes and deliver real organizational growth in a competitive marketplace.

BDB undertakes assignments to work in close relationship with clients to expand their businesses along a predetermined growth curve, on a three to five year time line. These assignments involve implementation of a research based, multi pronged marketing strategy. Key aspects of such a strategy include :

1 Quantification of optimum goals and targets for your enterprise, derived from thorough research in the marketplace; and projection of demand trends over a three to five year time frame, such that your enterprise can painlessly achieve.

2  Evaluation and revitalization of the internal and external marketing architecture of your enterprise, to align it with a market driven, time bound growth trajectory that shall meet or exceed the goals and targets in the allotted time frame.  This shall include recommending a people structure that can energetically respond to and achieve the goals and targets.  Identifying core personnel, defining Key Result Areas, enhancing requisite skill sets and setting up a quick response mechanism that your customers will applaud, are some of the values that BDB brings to the table.

3  A customized Customer Relationship Management (CRM) system shall be developed.  This dramatic tool shall enable every member of your enterprise as well as any customers you might select, to have instant access to the current status of a range of variables, typically status of projects or equipment dispatches or service delivery.  BDB customizes simple and transparent CRM systems that are extremely effective in creating satisfied customers – customers that keep cheerfully coming back to you.

4  Over several years, BDB has developed many innovative communication channels between a business enterprise and its internal and external customers, which are ultra cost effective with very high effort to result efficiency.  These tools have been widely used for lead generation (enquiry generation) and should be embedded in every cutting edge sales organization as part of standard daily activity.  These tools are also invaluable in building brands, in promoting new products, equipment or processes, in achieving quick recall and in creating great brand equity.